Project Abstracts

Brief abstracts of a wide variety of PMS projects:

 

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Meat Marketing

We have undertaken a wide range of strategic, policy and business planning assignments in the meat sector, including:

  • Meat Exports
    A study for the SDA to develop an overall strategy for export on behalf of the Scottish meat industry; being conducted in collaboration with the Meat & Livestock Commission's export marketing division. Resulted in the establishment of Scotmex which has been a major success in increasing exports. Followed up by development of Export Marketing Plans under the Scotmex ICS scheme and also by in-company export workshops.
  • Scotmex Evaluation
    Appraisal for Scottish Enterprise into the quantitative and qualitative performance of Scotmex in its first three years. Concluded that it has been a major success in respect of all its Performance Measures and suggested means of sustaining this progress.
  • Pigmeat
    Major study for Ulster pig industry aimed at increasing pork consumption and improved bacon/ham product performance Vs imported supplies.
  • Highland & Islands Enterprise
    Review of small abattoir sector and development of viable strategies for their future and for justifiable public financial support.
  • MLC Economic Services
    Development of a marketing plan to maximise the value of the MLC's economic services and publications.
  • Niche Meat
    A number of studies into specialist meats such as venison and goat meat.

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Livestock Marketing

  • NIFDA
    Major study for Northern Ireland Food & Drink Association (NIFDA) on potential for major new initiative to make NI meat, dairy and poultry products distinct from all others via Livestock Chain Management and a holistic approach to Quality Assurance throughout the food chain.
  • Livestock Integration
    An investigation of the commercial potential for integrating beef and sheep production with meat processing. A major study for Food From Britain to investigate the potential for increased primary producer returns via integration, in some form, with the processing sector.
  • Angora goats & Mohair
    Report for British Angora Goat Society on the commercial viability of angora goat farming in the UK and how mohair should be marketed from farm to fibre processors.

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Biotechnology and Technology Transfer

  • Institute of Food Research
    Commercial representation of the IFR with the aim of dramatically increasing industrial funding, ensuring a proper response to the Technology Foresight policy and a real culture of Technology Interaction.
  • BBSRC (AFRC)
    Detailed review of Institute Commercial Units in respect of external income and technology interactions including transfer.
  • EEC
    Two major case studies for SAST unit in DG XII (R&D) on policies for accelerating the uptake of biotechnology in agriculture; one in all aspects of Animal Production and the other relating to Plant Breeding Technology, speed and precision
  • National Biotech Agency
    Commercial appraisal of animal biotech development portfolio.
  • AFLP Technology
    Evaluate potential animal applications for this novel, proprietary technology which has arisen within Dutch plant biotechnology company.
  • Micropropagation
    Commercial appraisal of a specific micropropagation technique with emphasis on scale-up economics, critical production variables, principal markets, value in use and so forth.
  • Food Industry Technology
    In association with Managing Resources Ltd, an investigation into best technology practice in the food industry and opportunities for improved competitiveness in Grampian Region via application of latest technology.
  • Commercial Opportunities in Biotechnology
    Preparation of a publication for the DTI's Biotechnology Unit outlining specific commercial opportunities - written in business language for businessmen.
  • Genetic Engineering of Farm livestock
    Review of the commercial opportunity of privatising the AFRC's Animal Research Station. This resulted in the formation of Animal Biotechnology Cambridge Ltd which is a major new force in commercialising the new technology associated with the genetic engineering of farm livestock.
  • European Vegetable Market
    Variety Improvement. Major survey of the European market for a particular vegetable from farm gate to retailer/processor for a large biotechnology company interested in using genetic manipulation techniques.

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Horticulture

  • Fresh/Cut Produce
    A study for Lincs TEC and Spalding District Council to assess the technology needs of Lincolnshire food companies resulting a specific plan for the development of a Technology Centre to support the rapidly developing Fresh/Cut Produce sector that is a strategic sector in the county.
  • Potato Agronomy
    Appraisal of the potential to establish a Potato Agronomy centre to enhance Technology Transfer dramatically.
  • Barras Heath market
    Commercial appraisal of this wholesale produce market and a plan for the future.

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Animal Health

  • Pig Health R&D Study
    Major review of the UK requirements for Pig Health R&D in order to maintain and improve competitive position of the industry against increasing health threats and risks. Carried out for MLC and an industry group including, NFU, BPA, PVS, PHCA and PDEF.
  • Aujeszky's Disease
    Chief Executive of East Riding Aujeszky's Eradication Group. Produced report on feasibility of, and economic justification for, eradication of Aujeszky's via slaughter of infected herds. Played major role in persuading MAFF to reconsider policy - lobbied behind scenes at senior level and by major publicity and pressure campaign. The outcome was new legislation to eradicate via a slaughter policy - passed within 7 months.

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MAFF Marketing Development Scheme

"To assist the transition to a more market-oriented agriculture and horticulture industry by encouraging and assisting producers to develop effective marketing structures which will enable them to achieve secure and profitable outlets for their produce at home and abroad."

PMS is one of the principal consultancies conducting Feasibility Studies under this scheme. These include:

  • National Trust
    A study to evaluate the opportunity to endorse meat from the Lake District with the National Trust brand.
  • Meadowvalley Livestock Ltd
    A Feasibility Study to establish the strategic priorities for one of the largest mixed livestock marketing groups in the UK.
  • Warwickshire Quality Calves Ltd
    A Business Plan for substantial future growth and development.
  • Welsh Primestock
    A major Feasibility Study to develop a Joint Venture approach, including other private sector partners, for the direct marketing of Welsh lambs on a major scale.
  • Anglo Beef Processors Lt
    Two studies (one beef and one lamb) to develop ABP's partnership schemes relating to the production of added-value beef and lamb, on behalf of a major UK retailer.
  • UPB Porcofram, Pig Marketing Divisio
    Development of strategic business plan for the core division of UPB Porcofram and the integration of the recent merging of MAPP's interests into the company.
  • Scott Country Lamb Ltd
    Development plan for a major lamb & beef marketing group based in the Scottish borders. Proposals involved radical reapraisal of operations and very substantial expansion based on meeting exacting customer demand.
  • Goatmeat Producers (Scotland) Ltd
    Marketing Plan to maximise meat income for goat producers in Scotland. Introduction of frozen and fresh product to a major multiple retailer, after extensive trialling, was achieved, at a substantial premium over previous outlets.
  • British Deer Farmers Association
    Business Development Plan to double the farmed venison market in 5 years and to ensure the BDFA has the right resources and services, especially Quality Assurance and differentiation, to meet such growth.
  • Meatgold
    Plan to develop Integrated Beef Marketing operation, controlling all inputs from the calf to the abattoir, into a major UK business.
  • NOVENCO
    A Joint Venture to bring together the two major farmed venison businesses in the UK to create critical mass, economy of scale and an assured raw material supply via a livestock sourcing scheme.
  • Meadow Premier
    A JV to bring together the interests of Meadow Valley, Warwickshire calves and MSF in respect of Beef Chain integrity to meet specific market needs in the wake of BSE and other customer/consumer demands.

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Initiative on Food Marketing / MAFF

A major study for IFM/MAFF into the value of improved producer marketing and, particularly, the value of increased collaboration to the food chain as a whole.

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Benchmarking

PMS has developed a range of Business Comparisons under its Prime NumbersTM service. These include:

  • Compound Intelligence
    Comparison of sales and raw material performance on a monthly basis for a closed user group.
  • Feed Production Costs
    Comparative costs of single and multi-species mills, modern vs old plants with emphasis on fixed and variable cost distinction and on capacity utilisation effect.
  • UKASTA
    Development of a range of Benchmarking Services for UKASTA including People Productivity, Arable Transaction Costs and Seed Production Costs. This service is set to be expanded significantly as a result of winning support under the DTI’s Sector Challenge.

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